So, what’d you do this weekend? I didn’t do anything special…went to the gym, did some work, avoided doing chores, had dinner at a friend’s, made my own sprinkles…

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You know, because making your own sprinkles is a completely sane activity. A good use of valuable weekend down-time. A great way to relax and unwind while doing a serene kitchen task.

Okay, making sprinkles may be none of those things, but it is highly satisfying in an “I can out-Martha Martha Stewart” sort of way. It also lets you post mysterious photos on instagram that look more like dead worms than sprinkles in the making. Plus, homemade sprinkles led to this:

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So all in all, I’d say it was well worth it.

First things first, I absolutely cannot take the credit for the sprinkles idea or recipe. I first read about them on Bravetart, and if you guys aren’t already reading Stella’s blog, you should. She is legit. She has a recipe for both rainbow sprinkles and chocolate sprinkles on her site, and as soon as I saw them, I was gone. I have a knack for making things harder than they should be, and for looking for trouble in the kitchen, so of course I needed to make my own sprinkles.

The process itself isn’t complicated, but I found it physically difficult to form the sugar strands. I was worried about making the candy paste too thin, and as a result I think it was too thick. Let’s just say there were a lot of contortions, and some serious applied physics as I worked out the best way to leverage my body weight to get the sprinkles to squeeze out of the dang pastry bag. There might have been whimpering.

But, on the bright side, my extra-thick sprinkles dried in a few hours flat, so…the system works!

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So, aside from bragging rights, why make your own sprinkles? In the case of these red sprinkles, I admit there’s not much reason to do so. It’s pretty easy to find red jimmies (or even cuter red heart sprinkles) in most stores. In general though, I do think it’s a valuable trick to have up your sleeve. You could make custom colors to go with a cake or party decorations. You could add exotic extracts to give your sprinkles a little extra flava. Or you could make them different sizes—some jumbo-sized jimmies could be really cute on a giant layer cake.

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But enough about the sprinkles, let’s talk about the sprinkle delivery system, aka these Red Velvet Bars! They may look like a sheet cake, but in taste and texture they’re actually most similar to brownies or blondies. However, calling red cookies “blondies” seemed wrong, and “reddies” really wasn’t doing it for me…so “bars” it is. They’re a wonderfully chewy bar cookie with a crackly top and a light cocoa-buttermilk flavor.

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I didn’t just want to add red food coloring to a regular blondie recipe, I really wanted these to taste like real red velvet cake. So in addition to some cocoa powder, I added my secret weapon: powdered buttermilk. Just a little bit added to the batter gave the bars a great depth of flavor. I wouldn’t say they’re overtly tangy, but they do have a more complex, less sweet flavor than bars made without the powder. (I say this from experience, because I actually made this recipe 3 times before I was happy with it.) This wasn’t a freebie and this isn’t a sponsored post…I just think powdered buttermilk is kind of a brilliant product, and it definitely does good things to these bars.

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The bars are topped with a whipped cream cheese frosting, all the better to reinforce the red velvet cake connection. Since I made 3 batches we’re up to our ears in red velvet bars over here, but we’re definitely not complaining. Bring on the bars and pass the sprinkles!

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Red Velvet Bars with Cream Cheese Frosting

These Red Velvet Bars with Cream Cheese Frosting taste just like red velvet cake, only with a brownie texture! Try your hand at making the homemade sprinkles included in the recipe, or just use store-bought to finish these off. 

Course Dessert
Dessert Type Bar cookies
Prep Time 30 minutes
Cook Time 30 minutes
Total Time 1 hour
Servings 16
Calories 550 kcal
Author Elizabeth LaBau

Ingredients

For the red velvet bars:

  • 8 ounces butter
  • 2 cups granulated sugar
  • 1/2 cup brown sugar packed
  • 2 eggs
  • 2 egg yolks
  • 1 tbsp vanilla extract
  • 1 tbsp red gel food coloring
  • 2 1/4 cup all-purpose flour
  • 1/4 cup cocoa powder
  • 1/4 cup powdered buttermilk
  • 1 tsp salt
  • 1/2 tsp baking soda

For the cream cheese frosting:

  • 4 oz butter slightly softened to room temperature
  • 8 oz cream cheese slightly softened to room temperature
  • 1/4 cup marshmallow cream
  • 1 tsp vanilla extract
  • 1 pound powdered sugar (4 cups)
  • 1 tbsp cream or milk

For the sprinkles:

  • 1 egg white 1 ounce
  • 1/2 tsp salt
  • 8 ounces powdered sugar 2 cups
  • 1 tsp vanilla extract
  • 1 tsp red gel coloring

Instructions

To make the red velvet bars:

  1. Preheat oven to 350 F. Line a 9×13 pan (I prefer metal pans for this recipe) with foil and spray the foil with nonstick cooking spray.
  2. In a large saucepan, melt the butter over medium-low heat and remove once almost melted. Do not bring it to a boil. Let it cool for a few minutes, then add the sugars and whisk them in. Add the eggs and egg yolks one at a time, whisking after each addition. Add the vanilla and the red food coloring, and whisk well until everything is well-combined.
  3. In a small bowl, sift together the flour, cocoa powder, buttermilk, salt, and baking soda. Add the dry ingredients to the saucepan with the wet ingredients, and stir with a spatula just until everything is blended and no flour streaks remain. You will have a thick, sticky batter. Scrape it into the prepared pan and smooth it into an even layer.
  4. Bake the bars at 350F for 30-35 minutes, until a toothpick inserted into the center of the pan comes out with just a few moist crumbs attached. Let cool completely before frosting and cutting.

To make the cream cheese frosting:

  1. Combine the butter, cream cheese, and marshmallow cream in the bowl of a large stand mixer fitted with a whisk attachment. Cream them together until they’re very light and fluffy. Add the vanilla and salt, and mix it in.
  2. Add the powdered sugar and cream, and mix it on low speed until it the sugar is moistened. Turn the speed to medium-high an whip until the frosting is fluffy and light. Add more cream or sugar as desired, to get your optimal texture.
  3. Spread the cream cheese on the cooled red velvet bars and top with sprinkles!

To make the sprinkles:

  1. Combine all ingredients in the bowl of a stand mixer fitted with a paddle attachment, and beat on medium-low speed until the sugar is moistened and you have a thick paste. Scrape the paste into a piping bag fitted with a multi-opening attachment (ie, #134, #89, or #43.) If you don’t have one, you can use a single-opening tip, you will just have to pipe a lot more lines!
  2. Lay a sheet of parchment over a baking sheet, and pipe long thin lines onto the parchment, taking care to not let them touch each other. Let the lines dry and harden completely, for 24 hours. (Mine were done sooner, but my paste was very thick and I live in a dry climate.) When they’re dry and brittle, use a spatula to scrape them onto a cutting board. Chop the sprinkles into small pieces. Store in an airtight container at room temperature.

Recipe Notes

if you don’t have powdered buttermilk, you can omit it without making any other changes to this recipe. You will find that this recipe produces a very thick layer of frosting, so if you like a thinner layer you can either cut it in half, or save some to enjoy on another dessert later.