About SugarHero!

About the Website

SugarHero! is the home of fun and fearless desserts. We are unabashed sugar lovers, and think “diet” is the ultimate four-letter word. Our site is packed with recipes, photo tutorials, and videos that will teach you the hows and whys of baking. And because desserts should always look as good as they taste, we also share our best tips and tricks for decorating cakes and pastries!

Baking can seem intimidating, but our goal is to demystify desserts and make it easy for everyone to produce spectacular sweets. Whether you’re a complete beginner or an experienced home cook, our recipes and resources will help you become a more confident and creative baker—in short, a sugar hero!

If you are new to baking, check out our Baking Basics section for some inspiration. If you’re more of a visual learner, the Video Library will be your new BFF. And if you’re not sure what you’re in the mood for, browse our Recipe Index —you’re sure to find something to make you drool.

We love social media, so follow us to get your daily sugar fix!

Facebook | Pinterest | Instagram | Twitter

Meet Elizabeth

Hello, fellow dessert lovers! I’m Elizabeth LaBau, and I’m the founder, baker, photographer, taste-tester, and Chief Sugar Officer here at SugarHero!

I’m a former pastry chef who trained and worked for years in professional kitchens. I started SugarHero! in the fall of 2011, as a way to share my love of over-the-top desserts with the world. What began as a weekend and late-night hobby has turned into my full-time job, and I feel so lucky to have this life and to be here sharing desserts with you.

I’m pro-butter, anti-cake mix, and firmly believe that desserts should be as gorgeous as they are delicious. My passion and mission is to teach people to be better bakers, so if you leave here feeling inspired and empowered in the kitchen, I have done my job!

I’m married to Jason, a history teacher, and we have two amazing sons. We’re California transplants who are learning to love Utah (brrrr!), which would be easier if it had some dang beaches. When I’m not in the kitchen, you can find me skating with a local roller derby team, where my nickname is…wait for it…Pound Cake.

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Contact

Want to get in touch? I love it! Send me an email or use the contact box below to drop me a line. Please skim through the FAQ before you email, since I may have already answered your question.

If You Want to Publish My Recipes or Pictures on Your Blog: Please, read through my Recipe and Photo Usage Policy first. I appreciate that you want to share my content, and I thank you in advance for following my guidelines.

If You Want Me to Create Recipes or Photographs For Your Company: Hey, that’s exactly what I do all day! Please check out my Work With Me page and then send me an email.

If You Have A Question About A Specific Recipe: I do my best to answer every email I receive, but sometimes they pile up and it takes me a few days (or weeks…) to respond. If you have a question about a recipe, it’s best to leave your question as a comment on that recipe’s post, so other readers can benefit from the answer.

For All Other Queries, email me at [email protected].