Finding gel food coloring was a revelation. If you've been using liquid, you'll be amazing at the difference! Gel food coloring is much more vibrant, and you'll need much less of it to give your baked goods a bright color. I like using it to color batters, fondant, and frostings. Americolor is my favorite brand for its consistency, quality, and the easy-to-use squeeze bottles, and this orange color gives all of your desserts and baked goods a nice orange shade.